Recruiting college students on campus to come work for your organization can be feel daunting. One way you can put these feelings to rest and set yourself up for success is to follow a few simple rules. The following four guidelines were outlined during an interview between Mark Feffer at Dice.com and Tom Borgerding, CEO of national college marketing agency Campus Media Group.
- Use peers as company evangelists - Connect current students with newly hired employees (recent graduates, 1-4 years). Students prefer to connect with someone closer in age to them vs traditional campus recruiters when possible.
- Be authentic - Companies will do well being honest about both the positive and negatives of working at your company. Students understand that no place is perfect. Be upfront about the challenges you face and (more importantly) what you are doing to fix them.
- Show up - To truly engage with candidates, you have to be present on campus and be participating in the opportunities that exist there. Start by reviewing your feeder campuses and look for what student groups, campus organizations, and events exist there.
- Personalize your pitch - Nowadays, students are actually interviewing you for the job they want. Invest in understanding what the student envisions as their career path. Ask questions about what they want from an employer and then paint a picture for them on how you’ll meet those needs.
College recruiters might also be interested in this helpul Campus Recruitment Guide